©
2021
Empowering the next wave of global visionaries
X-IT needed a brand identity that combined ambition, connection and the drive to build a future with freedom.
X-IT was created for people who see opportunity everywhere — a global network designed to connect modern entrepreneurs with the resources, products and community they need to grow. The brand stands for movement, clarity and purpose, offering a space where ambition becomes shared progress. The identity needed to reflect this spirit: bold, forward-focused and infused with the energy of people taking control of their future. We shaped a visual language that communicates confidence while remaining accessible and human.
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THE CHALLENGE
X-IT needed an identity that captured momentum without losing clarity.
The business networking space is often filled with visual noise — brands that are either too corporate or too scattered. X-IT’s challenge was to position itself as a modern bridge between people and opportunities, communicating strength while staying warm and community-driven. The identity had to feel energetic, trustworthy and inspiring, appealing to individuals seeking not only financial growth but also time freedom and a healthier relationship with their ambitions.
THE SOLUTION
We created a dynamic identity built around movement, gradient energy and a confident, modern symbol.
The new visual system reflects the brand’s forward motion through bold forms, warm gradients and a mark that stands as a symbol of progress. Clean typography reinforces organization and clarity, while the expressive color direction adds intensity and purpose. Together, these elements create a distinctive presence that communicates possibility, unity and momentum — exactly what X-IT represents to its global community of dreamers and builders.
THE PROCESS
Brand positioning, visual identity, logo system, color direction, typography and brand guidelines developed over 8 weeks.
Our process centered on capturing X-IT’s mindset: movement, connection and empowerment. From the refined symbol to the structured layouts, every feature was designed to bring focus and energy into the brand. We introduced a color system that transitions seamlessly between strength and optimism, paired with typography that keeps communication clean and impactful. The result is an identity prepared to scale across digital platforms, events, products and global initiatives.
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