©
2023
A brand shaped by roots, crafted with care
Gosto do Campo needed a brand identity that united rustic charm, artisanal quality and a warm sense of nostalgia.
Gosto do Campo was created to celebrate the flavors, stories and memories found in traditional handmade foods. From cheeses and yogurts to future signature products crafted in partnership with local producers, the brand reflects authenticity in every detail. It represents home, heritage and the pleasure of savoring what is made with intention. The new identity needed to be timeless and expressive, balancing rustic warmth with a refined visual presence. We developed a brand universe that feels welcoming, sincere and grounded in the beauty of the countryside.
Services
THE CHALLENGE
The brand needed an identity that felt artisanal and emotional without losing sophistication.
The artisan food market often leans into visuals that feel either too rustic or overly commercial. Gosto do Campo sought a harmonious space between the two — a brand that brings forward memories, emotion and authenticity, while still feeling polished and modern. The challenge was creating a visual system that resonated with a diverse audience, from families to gourmet shops, conveying quality, tradition and a strong sense of place.
THE SOLUTION
We designed a refined rustic identity inspired by nature, craftsmanship and timeless countryside aesthetics.
The logotype was crafted using serif typography with unique ornamental details, creating a signature look that feels classic yet full of personality. Earthy tones, mountain textures and elegant arabesque motifs reinforce the brand’s connection to tradition and landscape. The visual system brings together warmth and sophistication, allowing Gosto do Campo to stand out both on packaging and in digital environments, always communicating authenticity and care.
THE PROCESS
Brand positioning, visual identity, logotype creation, color system, graphic textures and brand guidelines developed over 7 weeks.
Our process began by understanding the emotional pillars of the brand: origin, memory and craft. From there, we explored typography with expressive curves, built a palette inspired by natural tones and created illustrations and graphic elements that evoke handmade traditions. Each component was refined to ensure versatility across product categories, packaging formats, signage, digital channels and merchandising, forming a consistent and memorable brand experience.
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