©
2018
Illuminating confidence through modern skincare
MMS needed a brand identity that united Hollywood elegance with the science of light-powered skin transformation.
GLOW by Marilyn was created for women who embrace beauty as a statement of confidence, radiance and self-expression. Combining light-therapy devices with targeted ampoule formulas, the brand brings a modern, luxurious approach to daily skincare rituals. The identity needed to reflect this balance — glamorous yet minimal, iconic yet approachable. We developed a visual universe shaped by soft light, confident typography and subtle nods to Marilyn’s timeless presence, creating a brand that feels refined, feminine and unmistakably radiant.
Services
THE CHALLENGE
The brand needed an identity that felt iconic without becoming nostalgic.
GLOW draws inspiration from one of the most recognizable women in history, but its technology and purpose are fully contemporary. The challenge was crafting a brand that honored the essence of timeless beauty while speaking directly to today’s skincare consumer — someone who values innovation, elegance and results. The identity had to blend sensuality and science, turning glamour into a modern promise rather than a vintage reference.
THE SOLUTION
We designed a sleek, light-driven identity that reflects radiance, purity and empowered femininity.
The logo’s circular accent symbolizes a beam of light, referencing the brand’s technology and the idea of awakening the skin’s inner glow. Delicate contrasts, monochromatic palettes and soft gradients communicate clarity and sophistication. Imagery focuses on confidence and individuality, echoing the brand’s message that every woman carries her own signature glow. The resulting identity feels modern, premium and emotionally resonant — a visual expression of transformation powered by light.
THE PROCESS
Brand positioning, visual identity, product communication, typography, packaging direction and guidelines created over 10 weeks.
We began by defining the emotional core of the brand: radiance as empowerment. From there, we refined a minimal typographic system, introduced light-inspired visual accents and established a cohesive structure for product storytelling — from ampoules to devices. Each element was designed for a high-end beauty experience, adaptable to global retail environments and digital platforms. The system ensures consistency while allowing each product line to express its own purpose.
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