©
2025
Crafted by tradition, rooted in time
Fazenda Realeza needed a brand identity that honored its heritage while embracing a refined, timeless aesthetic.
Fazenda Realeza is a historic coffee farm known for its deep connection to land, family and legacy. More than a production site, it is a place shaped by generations of stories, traditions and craftsmanship. The brand required an identity capable of expressing this heritage with elegance — authentic yet sophisticated, classic yet contemporary. We developed a visual language that captures the farm’s essence through delicate illustrations, warm tones and a symbol inspired by the architecture of the ancestral manor, giving new life to a legacy preserved over centuries.
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THE CHALLENGE
The farm needed an identity that conveyed authenticity without losing its sense of refinement.
In the specialty coffee market, many brands lean into rustic visuals that overlook a deeper emotional narrative. Fazenda Realeza, however, carries a story of lineage, roots and historic significance. The challenge was crafting a brand that honored this tradition while presenting a polished, premium aesthetic. The identity had to translate the farm’s intimate charm and cultural value, appealing to consumers who appreciate origin, craftsmanship and meaningful storytelling.
THE SOLUTION
We created a refined visual system inspired by heritage, architecture and the natural rhythm of coffee cultivation.
The brand symbol draws from the manor’s iconic structure, transforming its silhouette into a timeless emblem. Botanical illustrations highlight the farm’s close relationship with the land, while the geometric pattern — reinterpreted from original wall motifs — bridges history and modernity. A palette of earthy browns and deep blues reinforces warmth and elegance, forming an identity that feels both grounded and elevated. The system reflects a brand built on legacy, care and authenticity.
THE PROCESS
Brand positioning, visual identity, logo development, texture system, typography and color direction developed over 8 weeks.
Our approach centered on revisiting the farm’s architectural lines, historical elements and cultural symbols. We crafted a logo that symbolizes permanence and memory, designed illustrations that express the organic movement of coffee branches and refined the geometric pattern to honor the manor’s preserved artistry. Every choice was made to ensure a harmonious fusion of past and present, creating a visual identity that maintains emotional resonance while supporting modern applications.
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