©
2023
Where beauty becomes ritual
Studio Candi needed a brand identity that revealed feminine sophistication through calm, intentional design.
Studio Candi is a beauty studio created for women who treat self-care as a meaningful pause in their day. The brand needed an identity capable of expressing quiet refinement while remaining warm, modern, and deeply feminine. We built a visual language shaped by softness, symmetry, and natural beauty, transforming the salon’s philosophy into a system that feels graceful and timeless. The result is a brand that speaks to women who value authenticity, serenity, and the confidence that comes from feeling genuinely cared for.
Services
THE CHALLENGE
Studio Candi needed a brand identity that embodied refined femininity while standing out in a saturated beauty and wellness market.
In the premium beauty industry, most brands compete through visual complexity and trend-chasing that dilutes their core identity. Studio Candi needed to break through the noise by embracing quiet luxury—creating a visual language where every element serves a purpose and communicates elegance, warmth, and sophistication through restraint, appealing to discerning consumers who value personalized service over excess.
THE SOLUTION
We created a minimalist design system rooted in organic geometry, warm sophistication, and an open texture framework that celebrates the beauty of natural femininity.
We developed a brand system that positions gold not as opulence, but as warmth, light, and refined elegance. Every element—from the delicate mandala-inspired logo to the carefully selected Degila and Droid Serif typefaces—reinforces timeless sophistication. The exclusively warm palette creates immediate visual harmony while the open texture system allows infinite creative expression across materials without losing brand essence.
THE PROCESS
Brand positioning, visual identity, logo design, typography system, color palette, texture system, and brand guidelines delivered over 14 weeks.
Through market analysis and consumer insight research, we developed a brand foundation that positions Studio Candi at the intersection of premium hair care and holistic wellness. The design process emphasized material exploration and geometric refinement, testing countless variations to achieve the perfect balance between softness and sophistication. We created comprehensive guidelines that empower the brand to scale while maintaining its distinctive minimal character.
By the numbers