©
2023
Turning ideas into livable spaces
LA Design needed a brand identity that expressed refinement, clarity and the emotional impact of visualizing a dream before it becomes real.
LA Design specializes in 3D interiors and rendering services for clients who want to preview the full potential of a space before construction begins. The studio delivers agility, precision and creativity while transforming design concepts into vivid, realistic environments. The new identity needed to reflect professionalism with warmth — a brand that feels modern, trustworthy and seamlessly connected to the experience of bringing someone’s vision to life. We crafted a visual universe shaped by elegance, structure and subtle emotion, aligning the brand with its promise of delivering beautiful results without surprises.
Services
THE CHALLENGE
The brand required an identity that represented both technical expertise and the emotional journey of creating a home.
In the interior design and rendering market, many studios focus heavily on technical communication, overlooking the emotional value of anticipation and trust. LA Design stands apart by offering not only accuracy but also reassurance — helping clients gain time, confidence and clarity throughout the process. The challenge was developing a brand that conveyed this duality: sophisticated enough to attract high-end clients and construction firms, yet warm and transparent enough to build genuine connection.
THE SOLUTION
We designed a clean, timeless identity that embodies precision, elegance and the promise of transformation.
The logo combines the letters L and A with the silhouette of a house, representing the studio’s role in shaping dreams into tangible form. The palette of deep blue and muted green reflects stability, growth and calmness, while geometric textures bring refinement and depth. Modern typography reinforces clarity and professionalism, creating a system that feels structured yet inviting. The result is a brand that mirrors the studio’s values: responsible, creative and committed to delivering excellence.
THE PROCESS
Brand positioning, visual identity, logomark creation, color system, typography and brand guidelines developed over 6 weeks.
Our process began by understanding LA Design’s mission: deliver high-quality visual solutions with speed, accuracy and personal care. We explored symbol sketches rooted in architecture and geometry, polished a typographic style that feels confident and minimal, and built a visual system that adapts seamlessly to packaging, digital materials, signage and presentation decks. Everything was shaped to support a brand that aims to scale into new regions and expand its portfolio of 3D projects.
By the numbers