Flavors that bring people together

Bars often rely on heavy themes or overly rustic concepts that dilute the experience. Buteco do Rod wanted the opposite — a fresh, modern identity that still felt rooted in local culture. The challenge was capturing the relaxed energy of a neighborhood bar while adding enough refinement to support future expansion, including potential franchising. The brand had to feel approachable, memorable and visually unique, appealing to people who value atmosphere, good food and lively company.

The logo places “Rod” at the center, giving the brand a signature presence with strong recognition potential. The stylized glass shape — reimagined as a crown — reflects the union between everyday simplicity and elevated experience. Vibrant colors bring personality to the identity, while condensed typography reinforces modernity with a touch of elegance. The result is a visual system that feels joyful, expressive and authentic to the brand’s cultural roots.

The process began with the emotional foundation of the brand: friendship, music, food and shared moments. From there, we explored forms that communicated familiarity and flair. Colors were selected to evoke vibrancy without overwhelming the palette, and typographic choices were balanced to support both casual and refined applications. The final identity adapts seamlessly across signage, digital presence, menus, coasters, uniforms and every experience inside the bar.