©
2025
A new clarity for modern longevity
Perga needed a visual identity that communicated advanced wellness in a simple, intuitive and future-forward way.
Perga is a next-generation biohacking brand created to make longevity accessible to everyone. While the wellness industry can be overwhelming and overly complex, Perga simplifies the path: clean formulas, modular systems and science-backed routines that work together. The new identity needed to reflect this purpose — refined, modern and deeply connected to the idea of cellular vitality. We developed a visual ecosystem shaped by organic geometry, soft motion and a calm, intelligent aesthetic that bridges science and nature without feeling clinical.
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THE CHALLENGE
The brand needed to express scientific credibility without losing approachability.
Biohacking often feels technical, inaccessible or overly futuristic, creating barriers for everyday consumers. Perga required an identity that communicated innovation with clarity, positioning the brand as trustworthy, elegant and easy to understand. The challenge was balancing high-performance science with a sense of natural ease — a system that felt advanced yet intuitive, modern yet warm.
THE SOLUTION
We crafted a fluid identity inspired by cellular movement, energy flow and optimized living.
The logo combines geometric precision with gentle curvature, representing the union between science and nature. The icon system reflects cellular activity and mitochondrial vitality through subtle circular motion. A palette of deep teal, soft neutrals and serene gradients reinforces Perga’s message of transformation through simplicity. Typography blends elegance and clarity, supporting a brand voice that is confident, modern and human. The visual language was built to scale across packaging, digital platforms and product education.
THE PROCESS
Brand positioning, visual identity, logo system, typography, color development, texture system and brand guidelines created over 12 weeks.
We began by defining Perga’s core principle: longevity made simple. From there, we designed a symbol set referencing cellular forms and energy networks, establishing a recognizable and meaningful visual DNA. Textures were built from abstracted shapes to evoke motion and depth while maintaining a clean aesthetic. The identity was tested across multiple touchpoints — packaging, product systems, merchandise and digital interfaces — ensuring consistency, clarity and intuitive user experience.
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