©
2023
Innovation designed for real life
Essentics VIS needed a brand identity that united science, technology, and everyday wellness in a clear and modern way.
Essentics VIS was created to offer a smarter, cleaner and more efficient approach to daily nutrients. After decades of watching supplements evolve without truly improving absorption, the brand developed a breakthrough: targeted spray vitamins powered by modern science. With over 22 formulas and a philosophy rooted in clean ingredients, technology and real human needs, the identity needed to feel bold, optimistic and trustworthy. We built a visual and verbal system that reflects their mission: combining innovation with simplicity to help people feel better—every single day.
Services
THE CHALLENGE
Essentics VIS needed an identity that communicated advanced science while staying friendly, honest and accessible.
Most supplement brands look either overly clinical or overly lifestyle-focused, creating confusion or distrust. Essentics VIS had a different proposition: a science-backed solution designed for real human habits. The challenge was to build a visual language that expressed credibility without coldness, vibrancy without clutter, and clarity without losing personality. The brand needed to speak directly to consumers who want products that work, explained in a way that feels simple, modern and transparent.
THE SOLUTION
We created a dynamic identity system merging bold color, modern typography, and a confident tone of voice shaped around clarity and impact.
Using the structured logo system and the forward-leaning voice found throughout the brand guidelines, we built an identity that reflects movement, energy and transformation. The expansive color palettes support product differentiation while reinforcing a sense of freshness and modernity. The Prompt type family brings precision and approachability, creating consistency across packaging, digital interfaces and printed collateral. The result is a strong visual ecosystem that positions Essentics VIS as a leader in innovative supplementation.
THE PROCESS
Brand positioning, visual identity system, logo refinement, color architecture, typography guidelines and collateral design developed over 14 weeks.
Our process began with a deep dive into the brand’s scientific foundation and its consumer insights. From there, we refined the logo system to ensure clarity and legibility across multiple formats. We then developed a flexible color strategy tailored to product categories, followed by a typography framework that strengthens the brand’s confident and direct tone. Finally, we created digital and print applications that showcase the brand’s vibrancy—while maintaining consistency, simplicity and impact across every touchpoint.
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