©
2024
Health that fits into your day
NUTRAFi needed a brand identity that united speed, convenience and modern well-being in one clear message.
NUTRAFi was built around a simple idea: taking care of yourself shouldn’t take time you don’t have. Their spray supplements make nutrition fast, effective and accessible for people with busy, demanding lives. The new identity needed to reflect this balance between science and simplicity — a system that feels energetic, clean and instantly understandable. We created a visual and verbal style that communicates vitality, ease and the confidence that comes from knowing your health routine works with you, not against you.
Services
THE CHALLENGE
NUTRAFi needed an identity that communicated modern innovation without losing its human, everyday appeal.
Most supplement brands feel either overly scientific or overly lifestyle-driven, creating a disconnect between what people want and what they trust. NUTRAFi’s challenge was positioning itself as a solution for real life — a brand built for parents, students, professionals and anyone trying to stay healthy on the go. The identity had to feel credible, energetic and simple, expressing a future-facing approach while remaining warm, approachable and easy to understand.
THE SOLUTION
We created a bold, clean identity built around clarity, movement and instant recognition.
The new system uses vibrant colors, modern shapes and a confident tone of voice to reflect the brand’s fast-acting approach to wellness. Typography keeps communication sharp and accessible, while the visual language reinforces a sense of momentum — matching the efficiency of spray supplementation. The result is a cohesive identity that supports everything from product packaging to digital content, highlighting NUTRAFi as a smart, future-ready health companion.
THE PROCESS
Brand positioning, visual identity, product communication, color direction and brand guidelines developed over 10 weeks.
We began by understanding NUTRAFi’s core promise: better health in less time. From there, we shaped a visual universe that blends freshness and functionality, refined the logo to ensure versatility across platforms and defined a messaging style centered on clarity and purpose. Packaging and touchpoints were crafted to feel dynamic and trustworthy, giving the brand a strong and unified presence in both digital and physical environments.
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