©
2000
A new language of refined skincare
Respirare needed a brand identity that expressed purity, elegance and the quiet luxury of high-performance skincare.
Respirare was created for those who believe skincare is a ritual — a moment of stillness that transforms the day. The brand develops premium formulas designed to elevate the skin’s natural radiance through minimalist compositions and exceptional sensorial quality. The identity needed to convey this philosophy: understated, elevated and grounded in intention. We crafted a visual universe built on softness, precision and balance, reflecting a premium experience that feels both modern and timeless.
Services
THE CHALLENGE
Respirare needed an identity that communicated luxury without excess
In the premium skincare market, many brands rely on heavy visuals or clinical codes that overshadow the emotional side of self-care. Respirare aimed to occupy a unique space — refined, calm and sophisticated, yet warm enough to feel personal. The challenge was finding the balance between purity and presence, creating a brand that feels exclusive but approachable, designed for consumers who value simplicity, quality and a serene aesthetic.
THE SOLUTION
We built a clean, atmospheric identity shaped by subtle contrasts and a quiet sense of sophistication.
The visual system combines airy spacing, minimal forms and a delicate interplay of light and tone. Typography carries strength through refinement, while the color palette evokes purity and calm. Soft motions and textures echo the feeling of breath — the essence of the brand. Together, these elements create a premium identity that communicates clarity, performance and elegance in every detail.
THE PROCESS
Brand positioning, visual identity, typographic system, color architecture and brand guidelines developed over 8 weeks.
Our process focused on distilling the brand’s core intention: elevate beauty through simplicity. We defined a visual rhythm inspired by softness and fluidity, refined the logo to feel contemporary and graceful, and crafted a communication style that reinforces serenity and confidence. Each decision was shaped to support Respirare’s role as a premium skincare brand, ready to stand out across digital platforms, packaging and high-end retail.
By the numbers