©
2023
Drinks made to move with you
FATTO needed a brand identity that connected speed, bold flavor and a fresh, modern personality.
FATTO was created to transform cocktail service into a faster, smarter and more exciting experience. Their ready-to-finish drinks unite convenience with elegance: pre-prepared bases combined with foams, syrups and spices that elevate each glass. The brand needed an identity that matched this energy — dynamic, colorful and unmistakably modern. We developed a visual language built around movement, confidence and the lively atmosphere of great events, giving FATTO a presence as bold as its flavor.
Services
THE CHALLENGE
FATTO needed an identity that communicated agility without losing sophistication.
In the events market, cocktail services often follow traditional aesthetics that don't reflect the fast-paced rhythm of modern celebrations. FATTO came with a new proposal: high-quality drinks ready in seconds, designed to enhance weddings, parties and major events. The challenge was creating a brand that felt fun but refined, energetic but reliable. It had to stand out visually while staying flexible for use across bars, signage, uniforms and digital content.
THE SOLUTION
We created a vibrant, movement-driven identity inspired by flavor, rhythm and the experience of mixology.
The logo features a bold custom wordmark paired with rounded typography, giving the brand instant memorability. The graphic “wave” elements symbolize flavor, sound, motion and the fast preparation technique that defines FATTO. A striking color palette — with deep blue as the main tone — brings intensity, while contrasting accents add versatility. The resulting system is expressive, modern and full of personality, reflecting the lively spirit behind every FATTO drink.
THE PROCESS
Brand positioning, visual identity, logo system, color strategy, graphic patterns and brand guidelines developed over 7 weeks.
Our process focused on translating FATTO’s unique workflow into a compelling visual universe. We explored wave-based graphics to represent movement, refined the logotype to ensure strong readability and tested color combinations for impact in digital and physical environments. Each element was shaped to support quick recognition across events, packaging, uniforms and social media, helping FATTO build a memorable and cohesive brand presence.
By the numbers