©
2025
Beauty that evolves with you
Eterno needed a brand identity that blended innovation, self-care and a modern vision of aging.
Eterno was created with a simple idea: beauty should feel empowering, not complicated. The brand designs technology-driven skincare devices that bring real results into everyday routines, helping women feel confident at every stage of life. The new identity needed to reflect this balance between science and emotion — a modern aesthetic that feels warm, expressive and forward-thinking. We crafted a visual language that celebrates individuality, clarity and the belief that beauty has no timeline.
Services
THE CHALLENGE
Eterno needed an identity that felt scientific without losing warmth and human connection.
Most high-tech beauty brands lean into a cold, clinical look that feels distant. Eterno wanted the opposite: a brand that felt knowledgeable but approachable, intelligent but still friendly. The challenge was to create a system that conveyed trust and modernity while keeping the tone light, relatable and inspiring. The identity needed to resonate with real women who want honest solutions and a brand that speaks to them like a friend who understands their everyday world.
THE SOLUTION
We developed a clean, modern visual system centered on clarity, comfort and subtle sophistication.
The new identity brings together soft neutrals, refined accents and geometric forms that echo the brand’s focus on future-facing beauty. The tone of voice is conversational and supportive, offering guidance with ease rather than pressure. Typography balances structure and lightness, reinforcing the blend of technology and care. Every element was designed to make Eterno feel modern, uplifting and unmistakably confident — a brand that understands the science, but always puts people first.
THE PROCESS
Brand strategy, visual identity system, logo refinement, typography and packaging developed over 10 weeks.
Our approach focused on translating Eterno’s values into a cohesive experience. We explored color harmonies that felt fresh and expressive, refined the symbol to ensure instant recognition, and shaped a copy style that feels natural, friendly and informed. From packaging layouts to digital touchpoints, every decision was guided by the idea of simplifying beauty routines without losing the sense of joy, ritual and discovery that the brand represents.
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